BHP Commercial Australia
Ad Creative: Backbone
BHP Ad Profile
- Advertising Market: Australia
- Advertiser Industry: Utilities
- Advertiser Category: Mining
- Ad Launch Date: 2025-08-14
- Ad Format: 60 seconds
- Ad Description: Backbone
BHP Ad Transcript
Creative storyline based on voiceover.
- 00:02 - BHP has been called many things in their
- 00:05 - 140 years. The backbone and the biggest
- 00:08 - strain are just two. They've never been
- 00:11 - about fanf fair. Just hardcap boots,
- 00:14 - high viz, hard hats and hard work. The
- 00:18 - hard work that builds towns, lights up
- 00:20 - cities, puts food on tables, roofs
- 00:23 - overheads, and the resources that make
- 00:26 - the future possible. like copper to keep
- 00:29 - the world connected, pot ash to help
- 00:31 - grow the food, to feed it, iron ore and
- 00:34 - coal to make the steel to build it. For
- 00:39 - 140 years, BHP has stood for strength
- 00:42 - and continuity. And that will never
- 00:44 - change because building what's next has
- 00:48 - always been what BHP does best. BHP,
- 00:53 - 140 years of building a future together.
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