Big W Commercial Australia

Ad Creative: BIG W PlayLab Hello Kitty 60s

Big W BIG W PlayLab Hello Kitty 60s Ad Commercial Brand Imagery Photoshoot 0
Big W BIG W PlayLab Hello Kitty 60s Ad Commercial Brand Imagery Photoshoot 1
Big W BIG W PlayLab Hello Kitty 60s Ad Commercial Brand Imagery Photoshoot 2

Big W Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Retail
  • Advertiser Category: Department
  • Ad Launch Date: 2025-10-13
  • Ad Format: 60 seconds
  • Ad Description: BIG W PlayLab Hello Kitty 60s

Big W Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - [Music]
  • 00:03 - Wow,
  • 00:04 - Hello Kitty.
  • 00:06 - This isn't just Hello Kitty. It's the
  • 00:08 - Hello Kitty and Friends Squishallows
  • 00:10 - Halloween Squad. There's Komi, Choco
  • 00:14 - Cat, and of course, Hello Kitty. They're
  • 00:17 - so squishy. They give great hugs.
  • 00:21 - Oh, so it's a limited edition set.
  • 00:23 - A real treat.
  • 00:26 - So, what do you do with them? You can
  • 00:28 - cuddle them.
  • 00:29 - Mhm.
  • 00:30 - Decorate your room for Halloween. Yep.
  • 00:34 - Or bring a new flavor to your Hello
  • 00:36 - Kitty and Friends collection and show
  • 00:39 - them off.
  • 00:41 - Okay, but which one's your favorite?
  • 00:43 - Has to be Komi.
  • 00:45 - Make Halloween a bit spooky and squishy
  • 00:48 - this year.
  • 00:49 - Okay, I get it now. The latest and
  • 00:51 - greatest from Squish Mellows really are
  • 00:54 - more treats than tricks.
  • 00:56 - Get the full Halloween squad now at Big
  • 00:59 - W.

Big W Ad Visuals

Visual objects featured in the creative imagery.

Big W Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Retail

  Low vs. Department

Big W Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

Big W Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

Big W Ad Collections

Check out similar ads from competitors.