Big W Commercial Australia

Ad Creative: BIG W PlayLab Jurassic 60s

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Big W Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Retail
  • Advertiser Category: Department
  • Ad Launch Date: 2025-08-01
  • Ad Format: 60 seconds
  • Ad Description: BIG W PlayLab Jurassic 60s

Big W Ad Transcript

Creative storyline based on voiceover.

  • 00:02 - Today I'm getting schooled on the
  • 00:04 - colossal dinosaurs from Jurassic World.
  • 00:06 - >> Okay, so what do you want to know?
  • 00:08 - >> Let's start with names.
  • 00:09 - >> Okay, so Tyrannosaurus Rex means tyrant
  • 00:12 - lizard king. We have the Mosasaurus
  • 00:14 - means muse river lizard and the kettzel
  • 00:17 - coatas is named after an Aztec feathered
  • 00:19 - serpent god.
  • 00:20 - >> Kzel katloose. Pretzel coat. Pretzel
  • 00:23 - coats. Pretzel coat. Land, air, sea. The
  • 00:28 - final showdown. Go.
  • 00:32 - >> Get him. Get him. Get him.
  • 00:34 - >> Yeah. Fighting him.
  • 00:37 - Get him.
  • 00:38 - >> He's meant to be stealth, right?
  • 00:43 - >> Standing over him. Well, I think we've
  • 00:46 - learned our lesson. Never pick a fight
  • 00:48 - with a quesadilla.
  • 00:49 - >> It's a kettle co atlas.
  • 00:51 - >> What's that?
  • 00:52 - >> That.
  • 00:53 - >> Oh,
  • 00:54 - >> did you feel that?
  • 00:55 - >> I did. Let's go.

Big W Ad Visuals

Visual objects featured in the creative imagery.

Big W Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Retail

  High vs. Department

Big W Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

Big W Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

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