Capital One Commercial United States

Ad Creative: The History and Future of Scout Volkswagens Brand for Electric OffRoaders Auto Navigator

Capital One Ad Profile

Advertising Market: United States
Advertiser Industry: Auto
Advertiser Category: Dealers
Ad Launch Date: 2024-04-30
Ad Format: 58 seconds
Ad Description: The History and Future of Scout Volkswagens Brand for Electric OffRoaders Auto Navigator

Creative storyline based on voiceover.

Within the past year or so, we'veseen two auto industry trends electric powertrains and terrain tacklingprowess converge in the Rivian R1T Ford F-150 Lightning andGMC Hummer EV. Now the Volkswagen Group is jumpinginto the game and onto the trail with its own battery powered off-roaders. In 2022, the world's second largestautomaker released renderings of two EVs a rugged SUV and a pickup truck both set for production in 2026. With the renderings alone we can only speculate what thenew Scout EV concept will look like. The Scout name was first used in theearly 1960s, but ended up challenging not only the Jeep, CJ butalso the Land Rover Series 2A the Toyota RJ 40 LandCruiser and the Ford Bronco. The automaker now hopesto capitalize on consumer nostalgia by bringing Scout back as a brand. Learn more at CapitalOne's Auto Learning Center.

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Audience reach based on YouTube views benchmarked against Market, Industry and Category.

Low vs. United States

Low vs. Auto

Low vs. Dealers

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

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Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

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