Greenpeace Commercial Australia

Ad Creative: A strong plastics treaty will help deliver a clean safe planet for all

Greenpeace A strong plastics treaty will help deliver a clean safe planet for all Ad Commercial Brand Imagery Photoshoot 0
Greenpeace A strong plastics treaty will help deliver a clean safe planet for all Ad Commercial Brand Imagery Photoshoot 1
Greenpeace A strong plastics treaty will help deliver a clean safe planet for all Ad Commercial Brand Imagery Photoshoot 2

Greenpeace Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Climate
  • Ad Launch Date: 2022-12-01
  • Ad Format: 60 seconds
  • Ad Description: A strong plastics treaty will help deliver a clean safe planet for all

Greenpeace Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - throughout the 1950s and 60s driven by
  • 00:03 - chemical manufacturers and fossil fuel
  • 00:05 - producers plastic became a ubiquitous
  • 00:07 - and often inescapable part of our lives
  • 00:10 - in the decades that followed we began to
  • 00:12 - realize we were drowning in plastic
  • 00:15 - Plastics would never degrade or break
  • 00:17 - down they would leach chemicals into our
  • 00:20 - air land land Water Systems
  • 00:22 - microplastics would be found everywhere
  • 00:25 - from snow at the South Pole to blood in
  • 00:28 - our bodies we have been told that we can
  • 00:31 - recycle our way to a plastic free world
  • 00:33 - but this is a Lie the truth is that oil
  • 00:36 - producers are working hand in hand with
  • 00:38 - big Brands to continue to push massive
  • 00:41 - amounts of single-use plastic into the
  • 00:43 - world
  • 00:44 - Greenpeace along with our allies and
  • 00:46 - supporters is demanding a strong Global
  • 00:49 - treaty that will keep oil and gas in the
  • 00:52 - ground and finally end the age of
  • 00:55 - plastic

Greenpeace Ad Visuals

Visual objects featured in the creative imagery.

Greenpeace Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  High vs. Climate

Greenpeace Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  High vs. Climate

Greenpeace Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Low vs. Charity

  Low vs. Climate