Greenpeace Commercial Australia

Ad Creative: URGENT Woodside has started dredging the ocean floor

Greenpeace URGENT Woodside has started dredging the ocean floor Ad Commercial Brand Imagery Photoshoot 0
Greenpeace URGENT Woodside has started dredging the ocean floor Ad Commercial Brand Imagery Photoshoot 1
Greenpeace URGENT Woodside has started dredging the ocean floor Ad Commercial Brand Imagery Photoshoot 2

Greenpeace Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Climate
  • Ad Launch Date: 2023-08-25
  • Ad Format: 53 seconds
  • Ad Description: URGENT Woodside has started dredging the ocean floor

Greenpeace Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - hi my name is Wendy and I'm a
  • 00:02 - photographer and dive instructor from
  • 00:03 - Western Australia right now I'm in the
  • 00:06 - dampier archipelago where Woodside is
  • 00:08 - actively dredging in preparation to lay
  • 00:11 - their new gas pipeline to connect the
  • 00:13 - Scarborough gas field to the Australian
  • 00:15 - Mainland this is a critical nesting area
  • 00:18 - for multiple different species of sea
  • 00:20 - turtle and in the coming months they
  • 00:22 - will start to hatch woodside's
  • 00:24 - activities here are creating substantial
  • 00:26 - balloons of sediment and sustained noise
  • 00:28 - pollution impacting not only the next
  • 00:31 - generation of sea turtles but also a
  • 00:33 - multitude of other species including
  • 00:35 - snuff fin Dolphins humpback whales and
  • 00:38 - their calves all of which we've seen in
  • 00:40 - abundance in the last few days you can
  • 00:42 - help by signing the petition to stop
  • 00:44 - Woodside further developing the
  • 00:46 - Scarborough gas field

Greenpeace Ad Visuals

Visual objects featured in the creative imagery.

Greenpeace Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Charity

  Low vs. Climate

Greenpeace Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

Greenpeace Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

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