Greenpeace Commercial Australia

Ad Creative: Woodsides Burrup hub would add 61 billion tons of climate pollution to Australias tally

Greenpeace Woodsides Burrup hub would add 61 billion tons of climate pollution to Australias tally Ad Commercial Brand Imagery Photoshoot 0
Greenpeace Woodsides Burrup hub would add 61 billion tons of climate pollution to Australias tally Ad Commercial Brand Imagery Photoshoot 1
Greenpeace Woodsides Burrup hub would add 61 billion tons of climate pollution to Australias tally Ad Commercial Brand Imagery Photoshoot 2

Greenpeace Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Climate
  • Ad Launch Date: 2023-11-24
  • Ad Format: 35 seconds
  • Ad Description: Woodsides Burrup hub would add 61 billion tons of climate pollution to Australias tally

Greenpeace Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - if this project is cleared to go ahead
  • 00:02 - woodside's barup Hub would produce gas
  • 00:04 - emissions until 2070 adding 6.1 billion
  • 00:08 - tons of climate pollution to Australia's
  • 00:10 - tally in a bid to drill 20 years past
  • 00:12 - our country's Net Zero goal of 2050 the
  • 00:15 - drilling dredging and seismic testing
  • 00:17 - would destroy the nesting habitats of
  • 00:19 - endangered sea turtles the migrating and
  • 00:22 - nursing grounds of pygmy whales and
  • 00:24 - decimate the coral reef if there were to
  • 00:26 - be an oil spill impacting up to 54
  • 00:29 - endangered and threaten species in the
  • 00:34 - area

Greenpeace Ad Visuals

Visual objects featured in the creative imagery.

Greenpeace Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Medium vs. Charity

  Medium vs. Climate

Greenpeace Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  High vs. Charity

  High vs. Climate

Greenpeace Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data