HUNTRESS Commercial Australia

Ad Creative: Threat Hunting Explained

HUNTRESS Threat Hunting Explained Ad Commercial Brand Imagery Photoshoot 0
HUNTRESS Threat Hunting Explained Ad Commercial Brand Imagery Photoshoot 1
HUNTRESS Threat Hunting Explained Ad Commercial Brand Imagery Photoshoot 2

HUNTRESS Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Technology
  • Advertiser Category: Security
  • Ad Launch Date: 2023-07-12
  • Ad Format: 56 seconds
  • Ad Description: Threat Hunting Explained

HUNTRESS Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - foreign
  • 00:01 - hunting is proactive it goes on the
  • 00:04 - offense it doesn't wait for alerts or
  • 00:07 - red flags instead threat hunting seeks
  • 00:10 - out cyber threats most defense in the
  • 00:13 - cyber world focuses on the after impact
  • 00:17 - threat hunting flips that on its head
  • 00:18 - threat hunting takes an idea and says
  • 00:21 - where do I believe that someone will try
  • 00:24 - to attack my environment and they try to
  • 00:26 - find that as it happens in progress
  • 00:28 - threat hunting is a much more nebulous
  • 00:30 - much more vague sort of beginning it
  • 00:33 - begins with a hypothesis about something
  • 00:35 - that might be in the environment some
  • 00:37 - kind of activity some sort of potential
  • 00:39 - vulnerability whatever it might be but
  • 00:41 - you don't have the evidence when you
  • 00:43 - start a threat hunt that's what the Hunt
  • 00:45 - is all about

HUNTRESS Ad Visuals

Visual objects featured in the creative imagery.

HUNTRESS Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Technology

  Medium vs. Security

HUNTRESS Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Technology

  Medium vs. Security

HUNTRESS Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Technology

  Medium vs. Security

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