MasterClass.com Commercial Canada

Ad Creative: Critical Leadership Training with Navy SEAL Officer Jocko Willink Official Trailer MasterClass

MasterClass.com Ad Profile

Advertising Market: Canada
Advertiser Industry: Education
Advertiser Category: Courses
Ad Launch Date: 2023-08-31
Ad Format: 55 seconds
Ad Description: Critical Leadership Training with Navy SEAL Officer Jocko Willink Official Trailer MasterClass

Creative storyline based on voiceover.

00:00 - One of the more difficult things - that we have to do as leaders
00:03 - is let go.
00:08 - In 2006, I had to take extreme ownership - over a friendly fire incident.
00:10 - There was only - one person to blame,
00:12 - and that person was me.
00:14 - I spent my adult life in the military,
00:16 - 20 years special operations.
00:18 - I've learned that leadership is the most - important thing on the battlefield.
00:22 - It's the most important thing in business,
00:23 - and really, it's the most - important thing in life.
00:25 - What do you think - makes a good leader?
00:27 - Cultivating the best - out of people.
00:29 - Yes, what else?
00:30 - No matter what your job is,
00:33 - these skills will help you - in every aspect of your life.
00:36 - I'm Jocko Willink,
00:37 - and this is MasterClass.

Visual objects featured in the creative imagery.

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

Low vs. Canada

Low vs. Education

Low vs. Courses

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

Medium vs. Canada

Medium vs. Education

High vs. Courses

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

Medium vs. Canada

Medium vs. Education

Medium vs. Courses

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