Microsoft Commercial United States

Ad Creative: How Microsoft protects rural hospitals from cyberattacks

Microsoft How Microsoft protects rural hospitals from cyberattacks Ad Commercial Brand Imagery Photoshoot 0
Microsoft How Microsoft protects rural hospitals from cyberattacks Ad Commercial Brand Imagery Photoshoot 1
Microsoft How Microsoft protects rural hospitals from cyberattacks Ad Commercial Brand Imagery Photoshoot 2

Microsoft Ad Profile

  • Advertising Market: United States
  • Advertiser Industry: Technology
  • Advertiser Category: Software
  • Ad Launch Date: 2025-01-31
  • Ad Format: 59 seconds
  • Ad Description: How Microsoft protects rural hospitals from cyberattacks

Microsoft Ad Transcript

Creative storyline based on voiceover.

  • 00:05 - Summit Healthcare serves a
  • 00:07 - 3000 square mile area.
  • 00:09 - The next major hospital
  • 00:11 - is nearly - three hours away.
  • 00:14 - There's so much to tell about Summit.
  • 00:17 - It's a very special little hospital.
  • 00:19 - Our town is not huge,
  • 00:20 - but we offer services - that you will find in a big city.
  • 00:24 - I started coming as a patient in 1983.
  • 00:27 - I've had the same primary care physician, - for the last 40 years.
  • 00:31 - My husband goes to the same doctor, - my mother-in-law, my mother.
  • 00:35 - He's our family doctor.
  • 00:37 - In rural Show Low, Arizona, we had 170,000 - cybersecurity attacks last year.
  • 00:43 - If Summit Healthcare - had a disruption of service,
  • 00:46 - it would hugely impact our community.
  • 00:52 - We are a smaller hospital,
  • 00:53 - and so we are basically the resource.
  • 00:56 - Cybersecurity is extremely important - to our patients and our physicians.
  • 01:61 - All it takes is one attack, - and it can completely collapse our system.
  • 01:65 - Microsoft began providing - cybersecurity support
  • 01:68 - to Summit Healthcare in June 2024
  • 01:70 - and is committed to providing cybersecurity - solutions
  • 01:74 - to rural hospitals in the US.
  • 01:76 - This partnership that we're entering
  • 01:78 - into with Microsoft - is absolutely critical for our future.
  • 01:82 - We get access to the most advanced - cybersecurity tools in the marketplace.
  • 01:85 - It's vital that we provide these services - to our rural community because,
  • 01:89 - folks have to travel a long ways - to get to alternate forms of care.
  • 01:93 - Summit's partnership with Microsoft - keeps our system safe,
  • 01:98 - so we can focus on what matters most.

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Microsoft Ad Reach

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  Medium vs. United States

  Medium vs. Technology

  High vs. Software

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