Microsoft Commercial United States
Ad Creative: Students are learning to read with the help of AIpowered Microsoft Reading Coach
Microsoft Ad Profile
- Advertising Market: United States
- Advertiser Industry: Technology
- Advertiser Category: Software
- Ad Launch Date: 2025-05-30
- Ad Format: 49 seconds
- Ad Description: Students are learning to read with the help of AIpowered Microsoft Reading Coach
Microsoft Ad Transcript
Creative storyline based on voiceover.
- 00:00 - Some of my students they - have never been to school.
- 00:02 - They don't know how to read.
- 00:03 - They don't know how to write,
- 00:04 - even in their own - native language.
- 00:06 - For them - it's a different future.
- 00:07 - When they are able to read
- 00:10 - the thing that we are taking
- 00:11 - for granted, reading,
- 00:13 - that's a difference - between surviving in society
- 00:16 - or not surviving in society.
- 00:18 - And yeah, it's
- 00:21 - I have to stop - because otherwise
- 00:22 - I would get too emotional.
- 00:24 - My name is Oliver Dijkmans.
- 00:26 - Sometimes you have - to make sure that students
- 00:28 - get light bulb moments, - but sometimes you have
- 00:30 - to make sure that student - gets really magical moments.
- 00:33 - Because they are able - to create their own story
- 00:37 - immediately they have - a connection with the text
- 00:39 - because they get - the ownership of the text.
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Microsoft Ad Tags
Keyword tags provided by the advertiser.
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