Oxfam Commercial Australia

Ad Creative: A story from the Bajo tribe in Mekko Indonesia

Oxfam A story from the Bajo tribe in Mekko Indonesia Ad Commercial Brand Imagery Photoshoot 0
Oxfam A story from the Bajo tribe in Mekko Indonesia Ad Commercial Brand Imagery Photoshoot 1
Oxfam A story from the Bajo tribe in Mekko Indonesia Ad Commercial Brand Imagery Photoshoot 2

Oxfam Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Poverty
  • Ad Launch Date: 2024-04-29
  • Ad Format: 63 seconds
  • Ad Description: A story from the Bajo tribe in Mekko Indonesia

Oxfam Ad Transcript

Creative storyline based on voiceover.

  • We are Mekoh people from the Bajo Naut tribe, our mattresses, the waves are our pillows, the coast is our home. One night, you can get even shallow fish that don't have any fish and immediately take them to market. But now our house is slowly changing and slowly destroying the big and small fish. got hundreds of fish but now I want to see fish where there are no fish, there are only a few so I have to survive for a day or two there, collect lots of fish, first come here, then come back here. At the top we continue to struggle to live while living at the bottom slowly. already dead i

Oxfam Ad Visuals

Visual objects featured in the creative imagery.

Oxfam Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Charity

  Medium vs. Poverty

Oxfam Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  High vs. Charity

  High vs. Poverty

Oxfam Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  High vs. Poverty

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