Oxfam Commercial Australia

Ad Creative: A story from the Bajo tribe in Mekko Indonesia

Oxfam A story from the Bajo tribe in Mekko Indonesia Ad Commercial Brand Imagery Photoshoot 0
Oxfam A story from the Bajo tribe in Mekko Indonesia Ad Commercial Brand Imagery Photoshoot 1
Oxfam A story from the Bajo tribe in Mekko Indonesia Ad Commercial Brand Imagery Photoshoot 2

Oxfam Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Poverty
  • Ad Launch Date: 2024-05-13
  • Ad Format: 30 seconds
  • Ad Description: A story from the Bajo tribe in Mekko Indonesia

Oxfam Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - The sea is our bed, the coast is
  • 00:03 - our home, one night you can get it,
  • 00:06 - take it straight away and sell it to the market. But
  • 00:10 - now our house has changed, it has been
  • 00:13 - repaired and damaged, big and small fish, we
  • 00:17 - got hundreds of fish, but now
  • 00:19 - we want to see fish where there are none.

Oxfam Ad Visuals

Visual objects featured in the creative imagery.

Oxfam Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Charity

  Medium vs. Poverty

Oxfam Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  Medium vs. Poverty

Oxfam Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  Medium vs. Poverty

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