Oxfam Commercial Australia

Ad Creative: The climate crisis is robbing communities of everything they need to survive

Oxfam The climate crisis is robbing communities of everything they need to survive Ad Commercial Brand Imagery Photoshoot 0
Oxfam The climate crisis is robbing communities of everything they need to survive Ad Commercial Brand Imagery Photoshoot 1
Oxfam The climate crisis is robbing communities of everything they need to survive Ad Commercial Brand Imagery Photoshoot 2

Oxfam Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Poverty
  • Ad Launch Date: 2024-05-08
  • Ad Format: 60 seconds
  • Ad Description: The climate crisis is robbing communities of everything they need to survive

Oxfam Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - our neighbors in the Pacific aren't just
  • 00:02 - reading about the climate crisis they're
  • 00:03 - living through it every day warming
  • 00:06 - Waters landslides floods and other
  • 00:09 - disasters threaten their livelihoods
  • 00:11 - homes and even their lives s's fishing
  • 00:15 - Community relies on the sea for survival
  • 00:18 - but the warming ocean has robbed them of
  • 00:20 - the fish they need to eat and earn money
  • 00:23 - s's fishing trips now yield a quarter of
  • 00:26 - what they once did not nearly enough to
  • 00:28 - support his family
  • 00:30 - without urgent support to adapt to their
  • 00:32 - new reality the crisis threatens to push
  • 00:35 - these communities deeper into poverty
  • 00:37 - that's where you come in by donating
  • 00:39 - today you can help communities like seds
  • 00:42 - to adapt their livelihoods and prepare
  • 00:44 - for the future the climate crisis is
  • 00:47 - here but communities like seds don't
  • 00:49 - have to face it alone we hope you'll be
  • 00:52 - able to give today and support our
  • 00:54 - Pacific Neighbors when they need it the
  • 00:56 - most

Oxfam Ad Visuals

Visual objects featured in the creative imagery.

Oxfam Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Charity

  Low vs. Poverty

Oxfam Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  Low vs. Poverty

Oxfam Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Australia

  High vs. Charity

  High vs. Poverty

Oxfam Ad Tags

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