Paralympics Australia Commercial Australia

Ad Creative: Imagine What We Can Do Chris Bond

Paralympics Australia Imagine What We Can Do Chris Bond Ad Commercial Brand Imagery Photoshoot 0
Paralympics Australia Imagine What We Can Do Chris Bond Ad Commercial Brand Imagery Photoshoot 1
Paralympics Australia Imagine What We Can Do Chris Bond Ad Commercial Brand Imagery Photoshoot 2

Paralympics Australia Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Entertainment
  • Advertiser Category: Sports
  • Ad Launch Date: 2024-02-08
  • Ad Format: 60 seconds
  • Ad Description: Imagine What We Can Do Chris Bond

Paralympics Australia Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - just finished year 12 working out what I
  • 00:03 - want to do with the rest of my life and
  • 00:04 - then literally within a matter of hours
  • 00:07 - I was you know feeling sick in my
  • 00:09 - stomach seeing doctors straight to
  • 00:10 - hospital and then going into an unknown
  • 00:12 - surgery saying goodbye to my family that
  • 00:14 - that same
  • 00:15 - day woke up a few days later after
  • 00:17 - induced coma with a completely different
  • 00:20 - body very quickly became a reality that
  • 00:23 - this isn't temporary this is the rest of
  • 00:24 - your life and I went through my
  • 00:26 - Rehabilitation journey and there was
  • 00:28 - just something missing in my life life
  • 00:30 - and that was sport representing my
  • 00:32 - country as a childhood dream and after
  • 00:34 - everything I'd been through being
  • 00:36 - captain of the Australian team and
  • 00:37 - leading them to a world championship
  • 00:39 - victory was pretty
  • 00:41 - special I'm really looking forward to
  • 00:43 - Paris in 2024 there's always immense
  • 00:46 - pressure where high performance athletes
  • 00:48 - and high performance sport is Cut Throat
  • 00:51 - we've got a goal in mind that's to win a
  • 00:52 - gold
  • 00:58 - medal

Paralympics Australia Ad Visuals

Visual objects featured in the creative imagery.

Paralympics Australia Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Entertainment

  Low vs. Sports

Paralympics Australia Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Entertainment

  Low vs. Sports

Paralympics Australia Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data