Patagonia Commercial United States

Ad Creative: The Stories We Wear The Jacket That Never Quits

Patagonia The Stories We Wear The Jacket That Never Quits Ad Commercial Brand Imagery Photoshoot 0
Patagonia The Stories We Wear The Jacket That Never Quits Ad Commercial Brand Imagery Photoshoot 1
Patagonia The Stories We Wear The Jacket That Never Quits Ad Commercial Brand Imagery Photoshoot 2

Patagonia Ad Profile

  • Advertising Market: United States
  • Advertiser Industry: Retail
  • Advertiser Category: Sports
  • Ad Launch Date: 2024-04-30
  • Ad Format: 63 seconds
  • Ad Description: The Stories We Wear The Jacket That Never Quits

Patagonia Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - [Music]
  • 00:07 - I'd say this jacket's got some Battle
  • 00:08 - Scars that are
  • 00:10 - showing it's been through everything
  • 00:12 - it's been through fences been through
  • 00:14 - kids been through animals front left
  • 00:16 - pocket ripped off most recently from a
  • 00:19 - gay hitch elbow and arm are ripped from
  • 00:22 - Barb Wire you know I love the fact that
  • 00:24 - it actually is ripped to shreds you know
  • 00:26 - I love the fact that I don't have to
  • 00:28 - worry about what I do in it or to it
  • 00:30 - when I put it
  • 00:32 - on my favorite story with this jacket is
  • 00:35 - wearing it the day my youngest child was
  • 00:39 - born and racing around this Ranch first
  • 00:41 - trying to find a newborn calf while my
  • 00:43 - wife was hounding me to get us to the
  • 00:45 - birth center to have our
  • 00:47 - child found the calf and made it to the
  • 00:50 - birth center in time which was the most
  • 00:52 - heroic of all efforts and grateful to
  • 00:54 - have made that
  • 00:56 - [Music]
  • 00:58 - work

Patagonia Ad Visuals

Visual objects featured in the creative imagery.

Patagonia Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Retail

  Medium vs. Sports

Patagonia Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Retail

  Medium vs. Sports

Patagonia Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Retail

  Low vs. Sports

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