Salesforce Commercial Australia

Ad Creative: Good to Great 7 Digital Support Best Practices

Salesforce Ad Profile

Advertising Market: Australia
Advertiser Industry: Technology
Advertiser Category: Marketing Automation
Ad Launch Date: 2024-10-29
Ad Format: 54 seconds
Ad Description: Good to Great 7 Digital Support Best Practices

Salesforce Ad Transcript

Creative storyline based on voiceover.

00:02 - hi I'm Matt Kravitz I am on the service
00:05 - Cloud product team at
00:07 - Salesforce so what I've done today is
00:09 - I've come up with seven practical next
00:12 - steps to guide you on your journey from
00:14 - good to Great the first recommendation
00:16 - is to start with the basics of your
00:18 - channel strategy let's create three
00:21 - highlevel buckets for your strategy
00:24 - let's think about the no touch
00:25 - transactions that we would love to selfs
00:27 - serve let's think about the lower touch
00:30 - engagements where we use Rich digital
00:32 - channels then we have the high touch
00:34 - bucket where we want to engage in our
00:36 - voice conversations and drive value
00:39 - through those Rich conversations we have
00:41 - the channels and the use cases let's
00:44 - start defining what would be the best
00:46 - and what would be the worst experience
00:47 - in terms of the channels

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Medium vs. Australia

Medium vs. Technology

Medium vs. Marketing Automation

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