SoFi.com Commercial United States

Ad Creative: The Official Bank of the NBA Generational Ambitions

SoFi.com The Official Bank of the NBA Generational Ambitions Ad Commercial Brand Imagery Photoshoot 0
SoFi.com The Official Bank of the NBA Generational Ambitions Ad Commercial Brand Imagery Photoshoot 1
SoFi.com The Official Bank of the NBA Generational Ambitions Ad Commercial Brand Imagery Photoshoot 2

SoFi.com Ad Profile

  • Advertising Market: United States
  • Advertiser Industry: Finance
  • Advertiser Category: Banking
  • Ad Launch Date: 2024-02-13
  • Ad Format: 60 seconds
  • Ad Description: The Official Bank of the NBA Generational Ambitions

SoFi.com Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - this isn't a story about
  • 00:03 - basketball this is a story about
  • 00:08 - money I've always been driven to get my
  • 00:10 - money right as a kid I watch my Mom
  • 00:13 - struggle financially but she always made
  • 00:16 - what we had work her sacrifice allowed
  • 00:19 - me to pursue my
  • 00:23 - dreams to create generational wealth for
  • 00:27 - her for my son
  • 00:30 - and while everyone's path is different
  • 00:32 - our desire for Financial Freedom is the
  • 00:37 - same I'm partnering with sofa because I
  • 00:40 - believe they're with banking should
  • 00:42 - be they care about making your money
  • 00:44 - work for your
  • 00:45 - Ambitions just like my mom did for
  • 00:48 - me recognize a generational
  • 00:52 - player join the official Bank of the NBA
  • 00:56 - Sofi get your money
  • 00:58 - right

SoFi.com Ad Visuals

Visual objects featured in the creative imagery.

SoFi.com Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Finance

  Medium vs. Banking

SoFi.com Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Finance

  Medium vs. Banking

SoFi.com Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. United States

  High vs. Finance

  High vs. Banking