STEEL BLUE Boots Commercial Australia
Ad Creative: Steel Blue PORON Technology
STEEL BLUE Boots Ad Profile
- Advertising Market: Australia
- Advertiser Industry: Fashion
- Advertiser Category: Shoes
- Ad Launch Date: 2024-09-06
- Ad Format: 56 seconds
- Ad Description: Steel Blue PORON Technology
STEEL BLUE Boots Ad Transcript
Creative storyline based on voiceover.
- 00:00 - [Music]
- 00:01 - we looked at the pressure mapping and we
- 00:03 - noticed there was four Peak pressure
- 00:04 - points on the foot we could actually put
- 00:07 - some poron energy absorbing material in
- 00:09 - those areas to drop the pressure our
- 00:11 - poron gives many layers of that comfort
- 00:14 - and energy returned it's not too soft
- 00:17 - it's not too hard using your own energy
- 00:19 - to lift your foot up it gives you that
- 00:21 - balance poron is almost directly
- 00:23 - underneath the foot the foot can
- 00:25 - actually access the heal energy and
- 00:27 - shock absorption directly that's a big D
- 00:30 - where other brands have a thick insole
- 00:32 - board between which actually can reduce
- 00:34 - the amount of shock absorption you want
- 00:36 - to go to the market where a PO a
- 00:38 - difference the underfoot comfort with a
- 00:40 - direct soing technology the right
- 00:43 - density in the Footwear the right
- 00:45 - combinations of materials including the
- 00:47 - poron has helped steel Blue lead the
- 00:49 - market in that area
STEEL BLUE Boots Ad Visuals
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