StepOne Commercial Australia

Ad Creative: DD STO01 FounderRemix H2FixProblemComfort 16x9 V1

StepOne DD STO01 FounderRemix H2FixProblemComfort 16x9 V1 Ad Commercial Brand Imagery Photoshoot 0
StepOne DD STO01 FounderRemix H2FixProblemComfort 16x9 V1 Ad Commercial Brand Imagery Photoshoot 1
StepOne DD STO01 FounderRemix H2FixProblemComfort 16x9 V1 Ad Commercial Brand Imagery Photoshoot 2

StepOne Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Fashion
  • Advertiser Category: Underwear
  • Ad Launch Date: 2023-05-31
  • Ad Format: 59 seconds
  • Ad Description: DD STO01 FounderRemix H2FixProblemComfort 16x9 V1

StepOne Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - we need to fix this problem with sweaty
  • 00:02 - pools I've always been interested in
  • 00:03 - Innovation that's why I tackle the
  • 00:05 - problem of men's underwear I'm Greg
  • 00:06 - Taylor I started step one I had this
  • 00:09 - idea what if we put Ultra Glide panels
  • 00:11 - just between the legs I went back to the
  • 00:13 - hotel and got these one pair of bike
  • 00:15 - shorts I had and cut them up and asked
  • 00:17 - them to put these panels between the
  • 00:19 - legs the sample comes out I was like
  • 00:21 - holy sh these things work so the chafing
  • 00:25 - problem was sold and I thought sweaty
  • 00:26 - balls occur when the touches the leg so
  • 00:29 - all we need to do is place a layer of
  • 00:31 - fabric between the ball and the leg and
  • 00:33 - that's what led us to the pouch so one
  • 00:34 - of the most unique things you see about
  • 00:36 - Step One is it's one whole piece of
  • 00:39 - fabric so less seams means more Comfort
  • 00:41 - bsci sa 8000 Ecotec we make sure that
  • 00:45 - everything we do all have one of these
  • 00:47 - accreditations so at the heart of what
  • 00:49 - we do at Step One is innovation not only
  • 00:51 - for the product but for the planet and
  • 00:53 - as long as we keep doing that then we
  • 00:55 - know we're doing the right thing
  • 00:57 - [Music]

StepOne Ad Visuals

Visual objects featured in the creative imagery.

StepOne Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. Australia

  High vs. Fashion

  High vs. Underwear

StepOne Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

StepOne Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

StepOne Ad Collections

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