The Economist Commercial United Kingdom

Ad Creative: 01RiceSOCIALMKTG16x9v2mp4

The Economist 01RiceSOCIALMKTG16x9v2mp4 Ad Commercial Brand Imagery Photoshoot 0
The Economist 01RiceSOCIALMKTG16x9v2mp4 Ad Commercial Brand Imagery Photoshoot 1
The Economist 01RiceSOCIALMKTG16x9v2mp4 Ad Commercial Brand Imagery Photoshoot 2

The Economist Ad Profile

  • Advertising Market: United Kingdom
  • Advertiser Industry: Entertainment
  • Advertiser Category: Media
  • Ad Launch Date: 2025-10-01
  • Ad Format: 28 seconds
  • Ad Description: 01RiceSOCIALMKTG16x9v2mp4

The Economist Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - The cost of rice in Japan has gone
  • 00:03 - absolutely crazy. It has more than
  • 00:06 - doubled in the past year. Some locals
  • 00:09 - complain that record levels of foreign
  • 00:11 - tourists are responsible for the higher
  • 00:12 - rice prices coming into Japan, gobbling
  • 00:15 - up the fluffy carbohydrate and leaving
  • 00:17 - none left for them. But in reality, it's
  • 00:20 - Japan's broken system of rice production
  • 00:23 - that's to blame.
  • 00:25 - [Music]

The Economist Ad Visuals

Visual objects featured in the creative imagery.

The Economist Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. United Kingdom

  Low vs. Entertainment

  Low vs. Media

The Economist Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Low vs. United Kingdom

  Medium vs. Entertainment

  High vs. Media

The Economist Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

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