The Economist Commercial United Kingdom
Ad Creative: ReverseCredit16x9
The Economist Ad Profile
- Advertising Market: United Kingdom
- Advertiser Industry: Entertainment
- Advertiser Category: Media
- Ad Launch Date: 2025-10-21
- Ad Format: 29 seconds
- Ad Description: ReverseCredit16x9
The Economist Ad Transcript
Creative storyline based on voiceover.
- 00:02 - Everyone loves a good deal. In China,
- 00:05 - many customers are even willing to pay
- 00:07 - upfront for one. The question of who
- 00:09 - lends to whom on China's high street is
- 00:11 - not a straightforward one. Whereas
- 00:14 - Western credit culture encourages
- 00:16 - consumers to buy now and pay later, in
- 00:19 - China, it's often the reverse. Pay now
- 00:22 - and buy later. This is how it works.
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