The Economist Commercial United Kingdom

Ad Creative: TEBabbageObservatory16x9mp4

The Economist TEBabbageObservatory16x9mp4 Ad Commercial Brand Imagery Photoshoot 0
The Economist TEBabbageObservatory16x9mp4 Ad Commercial Brand Imagery Photoshoot 1
The Economist TEBabbageObservatory16x9mp4 Ad Commercial Brand Imagery Photoshoot 2

The Economist Ad Profile

  • Advertising Market: United Kingdom
  • Advertiser Industry: Entertainment
  • Advertiser Category: Media
  • Ad Launch Date: 2025-08-25
  • Ad Format: 28 seconds
  • Ad Description: TEBabbageObservatory16x9mp4

The Economist Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - I'm Aloc Char, the economist, science
  • 00:03 - editor, and I traveled to the top of a
  • 00:06 - mountain in Chile to visit the brand new
  • 00:08 - Vera Rubin Observatory and find out how
  • 00:11 - it works. This whole structure contains
  • 00:15 - the various mirrors that will take in
  • 00:17 - the light and reflect it around. And
  • 00:19 - this teal gantry is the thing that moves
  • 00:21 - it around, round and round to look at
  • 00:24 - various different parts of the sky.

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Visual objects featured in the creative imagery.

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