The Economist Commercial United Kingdom

Ad Creative: TwoSperm16x9

The Economist TwoSperm16x9 Ad Commercial Brand Imagery Photoshoot 0
The Economist TwoSperm16x9 Ad Commercial Brand Imagery Photoshoot 1
The Economist TwoSperm16x9 Ad Commercial Brand Imagery Photoshoot 2

The Economist Ad Profile

  • Advertising Market: United Kingdom
  • Advertiser Industry: Entertainment
  • Advertiser Category: Media
  • Ad Launch Date: 2025-10-21
  • Ad Format: 26 seconds
  • Ad Description: TwoSperm16x9

The Economist Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - Can two sperm make a baby? At the
  • 00:04 - moment, same-sex couples can't make a
  • 00:06 - baby that shares both their genes unless
  • 00:09 - they're mice. Scientists in China have
  • 00:12 - now made mouse pups using the sperm and
  • 00:15 - therefore genes of two mouse fathers.
  • 00:18 - And for the first time, their babies
  • 00:20 - grew up to be healthy adults.

The Economist Ad Visuals

Visual objects featured in the creative imagery.

The Economist Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. United Kingdom

  Low vs. Entertainment

  Low vs. Media

The Economist Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Low vs. United Kingdom

  Low vs. Entertainment

  High vs. Media

The Economist Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. United Kingdom

  Medium vs. Entertainment

  High vs. Media

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