Transport for NSW Commercial Australia

Ad Creative: How fatigue effects your driving Metro

Transport for NSW Ad Profile

• Advertising Market: Australia
• Advertiser Industry: Government
• Advertiser Category: Transport
• Ad Launch Date: 2024-02-02
• Ad Format: 15 seconds
• Ad Description: How fatigue effects your driving Metro

Transport for NSW Ad Transcript

Creative storyline based on voiceover.

• 00:00 - If you've been awake for 17 hours or more,
• 00:02 - the effect on your driving is similar
• 00:05 - to having a blood alcohol content of 0.05.
• 00:08 - So remember to get a good night’s - sleep before your next drive.
• 00:12 - and don’t trust your tired self.

Transport for NSW Ad Visuals

Visual objects featured in the creative imagery.

• Car

Transport for NSW Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

Transport for NSW Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

Transport for NSW Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

Transport for NSW Ad Tags

Keyword tags provided by the advertiser.

• Along
• Asleep
• Brake
• Channel
• Crashes
• Drink
• Driving
• Fatal
• Fatigue
• Infrastructure
• Killers
• Likely
• Maritime
• Nsw
• One
• Public transport
• Roads
• Safety
• Speeding
• Three
• Tired
• Top
• Transport
• Transport for nsw
• Twice
• Visit

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