Vanguard Commercial United States
Ad Creative: Why higher interest rates can be a good thing
Vanguard Ad Profile
- Advertising Market: United States
- Advertiser Industry: Finance
- Advertiser Category: Trading
- Ad Launch Date: 2024-04-26
- Ad Format: 55 seconds
- Ad Description: Why higher interest rates can be a good thing
Vanguard Ad Transcript
Creative storyline based on voiceover.
- 00:00 - why higher interest rates can be a
- 00:02 - good thing interest rates are above the
- 00:04 - rate of inflation it's a return to
- 00:07 - sound money and that's a good thing
- 00:10 - the last decades ultra low interest rates
- 00:13 - weren't normal and we believe their history
- 00:17 - higher real interest rates set the stage
- 00:19 - for health
- 00:20 - you're saving and investing
- 00:22 - you're paying more to borrow so you'll
- 00:25 - need to make why spending decisions when
- 00:28 - investing you won't need to reach further
- 00:30 - and further for returns that's because the
- 00:33 - power of compounding from a higher interest
- 00:36 - rate is a tailwind for portfolios things
- 00:39 - maybe a little bumpy as we settle
- 00:42 - into this new norm
- 00:43 - but this shift should endure beyond the
- 00:45 - next business cycle and it's good news
- 00:48 - for long-term diversified investors -
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