World Gold Council Commercial Canada

Ad Creative: Gold is helping us taking care of our health

World Gold Council Gold is helping us taking care of our health Ad Commercial Brand Imagery Photoshoot 0
World Gold Council Gold is helping us taking care of our health Ad Commercial Brand Imagery Photoshoot 1
World Gold Council Gold is helping us taking care of our health Ad Commercial Brand Imagery Photoshoot 2

World Gold Council Ad Profile

  • Advertising Market: Canada
  • Advertiser Industry: Finance
  • Advertiser Category: Investments
  • Ad Launch Date: 2024-08-27
  • Ad Format: 64 seconds
  • Ad Description: Gold is helping us taking care of our health

World Gold Council Ad Transcript

Creative storyline based on voiceover.

  • 00:02 - This is the gold we know and love
  • 00:04 - A beautiful adornment, a timeless store of value
  • 00:08 - But its story goes way beyond bars, coins and jewellery.
  • 00:12 - Gold is also hiding in plain sight. Almost everywhere you look.
  • 00:17 - It’s powering our devices.
  • 00:18 - It’s keeping us safe.
  • 00:20 - And it’s helping us taking care of our health.
  • 00:23 - Gold has some incredible medical applications.
  • 00:26 - It’s critical in many of the diagnostic tests we use,
  • 00:30 - with tiny particles of gold indicating the presence of disease.
  • 00:34 - It can also be used to treat diseases.
  • 00:38 - The drug, Auranofin, contains gold
  • 00:41 - and it has been studied as a potential treatment for HIV.
  • 00:47 - But what’s next?
  • 00:48 - Nanogold research is changing the way we think about our health.
  • 00:53 - Gold’s story in medicine is only just beginning.

World Gold Council Ad Visuals

Visual objects featured in the creative imagery.

World Gold Council Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. Canada

  Medium vs. Finance

  Medium vs. Investments

World Gold Council Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Canada

  Medium vs. Finance

  Medium vs. Investments

World Gold Council Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Canada

  Medium vs. Finance

  Medium vs. Investments

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