WWF Commercial United Kingdom
Ad Creative: Honey Forests
WWF Ad Profile
- Advertising Market: United Kingdom
- Advertiser Industry: Charity
- Advertiser Category: Animals
- Ad Launch Date: 2024-08-15
- Ad Format: 38 seconds
- Ad Description: Honey Forests
WWF Ad Transcript
Creative storyline based on voiceover.
- 00:01 - did you know that traditional honey
- 00:02 - collection in central India involves
- 00:04 - using fire and sometimes chopping off
- 00:06 - tree branches to get to the
- 00:09 - honey often resulting in bees dying and
- 00:12 - devastating forest
- 00:13 - fires affecting the wildlife habitats as
- 00:16 - well as Harvesters being stung so we've
- 00:19 - been working with local
- 00:21 - communities training honey Harvesters in
- 00:23 - nondestructive collection
- 00:25 - production protecting themselves the
- 00:28 - forest and Wildlife
- 00:30 - help us protect the bees join WWF as a
- 00:34 - member today
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