Apple Commercial Australia

Ad Creative: Apple Watch Automatic Fall Detection Bruce and the Roo Apple

Apple Apple Watch Automatic Fall Detection Bruce and the Roo Apple Ad Commercial Brand Imagery Photoshoot 0
Apple Apple Watch Automatic Fall Detection Bruce and the Roo Apple Ad Commercial Brand Imagery Photoshoot 1
Apple Apple Watch Automatic Fall Detection Bruce and the Roo Apple Ad Commercial Brand Imagery Photoshoot 2

Apple Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Electronics
  • Advertiser Category: Mobile Phones
  • Ad Launch Date: 2024-02-29
  • Ad Format: 38 seconds
  • Ad Description: Apple Watch Automatic Fall Detection Bruce and the Roo Apple

Apple Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - ♪ “ Sm ok ey ” b y ee e ge e ♪
  • 00:01 - [BIRDS CHIRPING]
  • 00:02 - Bruce: I had this image - in my head of a wall of fur.
  • 00:06 - [THUD] [CLATTERING]
  • 00:07 - [RINGING]
  • 00:08 - [TYRE SPINS TO A STOP]
  • 00:09 - Bruce: My watch detected - the hard fall,
  • 00:11 - called for help - and then messaged my wife.
  • 00:13 - [RINGING] [DRONE]
  • 00:15 - Bruce: Next thing, - ‘THUMP',‘THUMP',
  • 00:16 - and it was my wife saying,
  • 00:17 - “Have you got Bruce Mildenhall - in there? Is he alive?"
  • 00:20 - [BRUCE CHUCKLES]
  • 00:21 - Bruce: They said, - “Yes, he's OK."
  • 00:23 - [MUSIC GROWS LOUDER]
  • 00:24 - Bruce: I still wear my watch
  • 00:25 - and I'm still looking for - that kangaroo with tyre marks.
  • 00:28 - [BRUCE LAUGHS]

Apple Ad Visuals

Visual objects featured in the creative imagery.

Apple Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Electronics

  High vs. Mobile Phones

Apple Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Electronics

  High vs. Mobile Phones

Apple Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data