BetterHelp Commercial United States

Ad Creative: Treat mental health like physical health Do the Heavy Lifting in Therapy this Summer

BetterHelp Treat mental health like physical health Do the Heavy Lifting in Therapy this Summer Ad Commercial Brand Imagery Photoshoot 0
BetterHelp Treat mental health like physical health Do the Heavy Lifting in Therapy this Summer Ad Commercial Brand Imagery Photoshoot 1
BetterHelp Treat mental health like physical health Do the Heavy Lifting in Therapy this Summer Ad Commercial Brand Imagery Photoshoot 2

BetterHelp Ad Profile

  • Advertising Market: United States
  • Advertiser Industry: Health
  • Advertiser Category: Mental
  • Ad Launch Date: 2025-07-17
  • Ad Format: 59 seconds
  • Ad Description: Treat mental health like physical health Do the Heavy Lifting in Therapy this Summer

BetterHelp Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - But we don't really identify mental
  • 00:02 - health as the energy that it deserves.
  • 00:04 - And I think I can speak for a lot of men
  • 00:07 - in my community or culture. You know,
  • 00:09 - when you talk about mental health, it's
  • 00:11 - always been associated or tied to
  • 00:14 - weakness. It's always been aligned with
  • 00:17 - something negative. But for me, mental
  • 00:19 - health as I grow into a man, a friend, a
  • 00:23 - brother has been something that is you
  • 00:25 - really have to give the awareness to it
  • 00:28 - that it definitely deserves. I think
  • 00:30 - healthy masculinity is awareness.
  • 00:32 - Awareness to the degree when you are
  • 00:35 - aware of your emotions, emotionally
  • 00:37 - intelligent to you and others. I think
  • 00:40 - the biggest thing with men when you able
  • 00:42 - to open up and use your words to
  • 00:44 - articulate how you feel emotionally. I
  • 00:46 - think that's healthy masculinity to me
  • 00:47 - is just being in control of you and
  • 00:49 - everything else will flourish from you
  • 00:51 - being disciplined in control of your
  • 00:52 - emotions and control of yourself.
  • 00:57 - [Music]

BetterHelp Ad Visuals

Visual objects featured in the creative imagery.

BetterHelp Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. United States

  Low vs. Health

  Low vs. Mental

BetterHelp Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

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BetterHelp Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

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