Capgemini Commercial United States
Ad Creative: Ryder Cup How much technology in sport is too much
Capgemini Ad Profile
- Advertising Market: United States
- Advertiser Industry: Technology
- Advertiser Category: Consulting
- Ad Launch Date: 2025-09-10
- Ad Format: 60 seconds
- Ad Description: Ryder Cup How much technology in sport is too much
Capgemini Ad Transcript
Creative storyline based on voiceover.
- 00:02 - Where is the line? How much technology
- 00:05 - in sport is too much?
- 00:08 - >> Technology is a way to enhance the show,
- 00:12 - but the show is sport. It's not data.
- 00:15 - It's all about technology being at the
- 00:17 - service of the experience of the drama.
- 00:21 - What outcome IQ really helps us to
- 00:24 - deliver is compelling drama that puts
- 00:27 - into context the consequence of this
- 00:30 - shot.
- 00:31 - >> We just did a study with more than
- 00:33 - 10,000 fan and they are craving for data
- 00:36 - not only for golf for many many sports.
- 00:39 - >> What's the one lesson that maybe could
- 00:41 - apply to any high stakes business
- 00:43 - transformation?
- 00:45 - >> Don't underestimate the human alignment.
- 00:47 - It's not only about technology. And I
- 00:50 - think that although we're working on
- 00:51 - tech, every day is a reminder about the
- 00:54 - fact that this is a human adventure.
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Capgemini Ad Tags
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