Capital One Commercial United States

Ad Creative: Leasing vs Buying a Car Capital One Auto Navigator

Capital One Leasing vs Buying a Car Capital One Auto Navigator Ad Commercial Brand Imagery Photoshoot 0
Capital One Leasing vs Buying a Car Capital One Auto Navigator Ad Commercial Brand Imagery Photoshoot 1
Capital One Leasing vs Buying a Car Capital One Auto Navigator Ad Commercial Brand Imagery Photoshoot 2

Capital One Ad Profile

  • Advertising Market: United States
  • Advertiser Industry: Auto
  • Advertiser Category: Dealers
  • Ad Launch Date: 2024-04-30
  • Ad Format: 60 seconds
  • Ad Description: Leasing vs Buying a Car Capital One Auto Navigator

Capital One Ad Transcript

Creative storyline based on voiceover.

  • 00:00 - if you're in the market for a new car
  • 00:01 - how do you decide whether it makes more
  • 00:03 - sense to buy or lease start by
  • 00:05 - considering the pros and cons of each
  • 00:07 - leasing typically gets you a nicer car
  • 00:09 - for a comparable monthly payment when
  • 00:11 - compared to owning since you primarily
  • 00:13 - paying for its depreciation while you
  • 00:15 - have it keep in mind you will always
  • 00:17 - have a payment and you won't build
  • 00:18 - equity and when you return your lease
  • 00:20 - there could be fees for excessive wear
  • 00:22 - and tear but you do have the option of
  • 00:25 - getting a brand new car every 2 to 3
  • 00:26 - years if you want to keep leasing when
  • 00:28 - you buy a car it's your to modify as you
  • 00:30 - please just be mindful of your warranty
  • 00:33 - when the warranty expires you'll be
  • 00:35 - responsible for the cost of all repairs
  • 00:37 - and regularly scheduled maintenance you
  • 00:40 - can usually sell whenever you choose but
  • 00:42 - be aware of depreciation which is
  • 00:43 - steeper on new cars but there are no
  • 00:46 - mileage limitations when you buy a car
  • 00:49 - while with leasing you are frequently
  • 00:50 - limited to between 10 and 12,000 m per
  • 00:53 - year learn more at Capital 1's Auto
  • 00:56 - Learning Center

Capital One Ad Visuals

Visual objects featured in the creative imagery.

Capital One Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. United States

  Low vs. Auto

  Low vs. Dealers

Capital One Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

Capital One Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  No Data

  No Data

  No Data

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