Humana Commercial United States

Ad Creative: Kathy and Pete 30

Humana Kathy and Pete 30 Ad Commercial Brand Imagery Photoshoot 0
Humana Kathy and Pete 30 Ad Commercial Brand Imagery Photoshoot 1
Humana Kathy and Pete 30 Ad Commercial Brand Imagery Photoshoot 2

Humana Ad Profile

  • Advertising Market: United States
  • Advertiser Industry: Insurance
  • Advertiser Category: Health
  • Ad Launch Date: 2023-02-16
  • Ad Format: 30 seconds
  • Ad Description: Kathy and Pete 30

Humana Ad Transcript

Creative storyline based on voiceover.

  • 00:02 - KATHY & PETE :30 TV
  • 00:03 - >> CREW: Cut!
  • 00:04 - >> KATHY: Another health insurance commercial, - another aqua-aerobics scene.
  • 00:06 - >> PETE: Yup.
  • 00:07 - Most health insurance companies see us all - the same: smiley seniors golfing, hiking
  • 00:11 - >> KATHY: Don t forget antiquing.
  • 00:12 - >> PETE: That s why I chose Humana.
  • 00:14 - They see me, not a stereotypical senior.
  • 00:16 - I m pre-diabetic, so I talked one-on-one with - a Humana Health Educator who really helped
  • 00:20 - me.
  • 00:21 - Now I m taking free cooking and meditation - classes.
  • 00:23 - >> KATHY: Not aqua-aerobics?
  • 00:24 - >> PETE: (CHUCKLES) - >> PETE: Better care begins with listening.
  • 00:26 - >> PETE: Humana.
  • 00:27 - A more human way to healthcare.

Humana Ad Visuals

Visual objects featured in the creative imagery.

Humana Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Insurance

  Medium vs. Health

Humana Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. United States

  Low vs. Insurance

  Medium vs. Health

Humana Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. United States

  Medium vs. Insurance

  Medium vs. Health

Humana Ad Collections

Check out similar ads from competitors.