MATW Commercial Australia

Ad Creative: Filling Lives with LightandDignity

MATW Filling Lives with LightandDignity Ad Commercial Brand Imagery Photoshoot 0
MATW Filling Lives with LightandDignity Ad Commercial Brand Imagery Photoshoot 1
MATW Filling Lives with LightandDignity Ad Commercial Brand Imagery Photoshoot 2

MATW Ad Profile

  • Advertising Market: Australia
  • Advertiser Industry: Charity
  • Advertiser Category: Kids
  • Ad Launch Date: 2023-11-25
  • Ad Format: 58 seconds
  • Ad Description: Filling Lives with LightandDignity

MATW Ad Transcript

Creative storyline based on voiceover.

  • 00:01 - guys this is waj here inside of Lor
  • 00:03 - Pakistan as you can see all of the
  • 00:05 - different patients around me they are
  • 00:07 - ready to go for the operation for
  • 00:08 - cataract surgery they've gone through
  • 00:10 - all the testing phases and they've been
  • 00:12 - authorized now to go into the operating
  • 00:14 - theater 10 minutes is all it takes for
  • 00:16 - them to get the surgery 10 minutes is
  • 00:18 - all it takes for them to get a little
  • 00:20 - bit of their life and dignity back my
  • 00:21 - dear brothers and sisters we are pushing
  • 00:23 - very hard to get at least 100 more
  • 00:25 - people into this operating theater to
  • 00:27 - date them from Darkness into light your
  • 00:29 - kindness can cure their blindness we ask
  • 00:32 - you appeal to you please £60 is all it
  • 00:34 - takes to get these people this operation
  • 00:37 - £60 is probably not even a night out or
  • 00:40 - a dinner out with your family back in
  • 00:42 - the UK come forward guys head over to
  • 00:44 - the link and please donate and let's get
  • 00:46 - these people the eyesight
  • 00:49 - [Music]
  • 00:57 - back

MATW Ad Visuals

Visual objects featured in the creative imagery.

MATW Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

  Low vs. Australia

  Low vs. Charity

  Low vs. Kids

MATW Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Medium vs. Charity

  Medium vs. Kids

MATW Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

  Medium vs. Australia

  Low vs. Charity

  Low vs. Kids