Patagonia Commercial United Kingdom
Ad Creative: Laxaj A Salmon Nation Testimonial by Elvar rn Fridriksson
Patagonia Ad Profile
- Advertising Market: United Kingdom
- Advertiser Industry: Retail
- Advertiser Category: Sports
- Ad Launch Date: 2024-02-06
- Ad Format: 49 seconds
- Ad Description: Laxaj A Salmon Nation Testimonial by Elvar rn Fridriksson
Patagonia Ad Transcript
Creative storyline based on voiceover.
- 00:01 - The reason that escapes - from fish farms are so bad
- 00:05 - is that in Icelandic rivers - you have the wild salmon stocks
- 00:08 - and they have been adjusting - to their natural environment
- 00:11 - for the last 10,000 years.
- 00:13 - In the net pens, - you have farmed fish of a foreign origin
- 00:18 - and they have been selectively bred - for more than 50 years.
- 00:21 - When they escape, they swim up the rivers - and they breed with the wild salmon.
- 00:26 - You're taking 10,000 years of evolution
- 00:29 - and you're mixing with genes that are - not as capable of surviving in the wild.
- 00:34 - You're dumbing down the genes - to the point
- 00:36 - where the fish that are the offspring - of these farmed salmon
- 00:40 - will not be able to survive.
- 00:42 - And that will be the end of wild salmon.
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Patagonia Ad Tags
Keyword tags provided by the advertiser.
- Animals
- Appreciate
- Beneath
- Business
- Community
- Country
- Defines
- Destroy
- Driving
- Earth
- Ecosystems
- Environments
- Europe
- Extinction
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- Lands
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- Last
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- Method
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- Patagonia
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- Shown
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- Something
- Stories
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- Surface
- Tells
- Threat
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- United
- Untouched
- Using
- Voice
- Waters
- Wild
- Wildernesses
- Wreak
- Yet
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