Penguin Books Commercial Australia

Ad Creative: A Different Kind of Power by Jacinda Ardern

Penguin Books Ad Profile

Advertising Market: Australia
Advertiser Industry: Entertainment
Advertiser Category: Books
Ad Launch Date: 2025-06-02
Ad Format: 30 seconds
Ad Description: A Different Kind of Power by Jacinda Ardern

Penguin Books Ad Transcript

Creative storyline based on voiceover.

00:00 - Hello, it's Jindra Adun here. My memoir,
00:02 - A Different Kind of Power, is finally
00:04 - out in the world. It's not your typical
00:07 - political memoir. I wanted to write a
00:09 - book for anyone who's experienced
00:11 - self-doubt, but gone ahead and done it
00:13 - anyway. My book is about how it feels to
00:16 - lead, especially when you're someone who
00:18 - couldn't envision that life for
00:19 - yourself. I also wanted to share why I
00:22 - believe in empathetic leadership.
00:23 - Kindness isn't just something we should
00:25 - teach our kids. There's a place for it
00:27 - in business and politics, too. I hope
00:29 - you like it.

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Audience reach based on YouTube views benchmarked against Market, Industry and Category.

Low vs. Australia

Low vs. Entertainment

Medium vs. Books

Penguin Books Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

Medium vs. Australia

Medium vs. Entertainment

High vs. Books

Penguin Books Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

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