The Boston Consulting Group Commercial United Kingdom
Ad Creative: Rethinking Cost and Innovation
The Boston Consulting Group Ad Profile
- Advertising Market: United Kingdom
- Advertiser Industry: Technology
- Advertiser Category: Consulting
- Ad Launch Date: 2024-07-26
- Ad Format: 47 seconds
- Ad Description: Rethinking Cost and Innovation
The Boston Consulting Group Ad Transcript
Creative storyline based on voiceover.
- 00:00 - Innovation can serve as a powerful means
- 00:03 - for improving efficiency and driving
- 00:05 - margin Improvement to achieve cost
- 00:07 - Excellence leaders should take advantage
- 00:09 - of new technologies and tools and even
- 00:12 - consider the way their organizations
- 00:14 - approach Innovation itself how should
- 00:17 - leaders be thinking about costs and
- 00:18 - Innovation critical element of looking
- 00:21 - at costs in your Innovation span is
- 00:24 - ensuring that costs are aligned with
- 00:27 - strategic priorities looking at the
- 00:29 - Innovation for pfolio where are the
- 00:30 - dollars going what strategic part of
- 00:33 - your Enterprise strategy do those spends
- 00:35 - align to and what is needed and what is
- 00:37 - not is a critical element of a tackling
- 00:40 - costs in Innovation and R&D
- 00:43 - [Music]
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