IGA Commercial Australia

Ad Creative: A foodies paradise Swanbourne Market IGA Local Grocer

IGA Ad Profile

Advertising Market: Australia
Advertiser Industry: Retail
Advertiser Category: Supermarkets
Ad Launch Date: 2024-02-22
Ad Format: 45 seconds
Ad Description: A foodies paradise Swanbourne Market IGA Local Grocer

IGA Ad Transcript

Creative storyline based on voiceover.

00:01 - we're so lucky in Australia cuz we've
00:02 - got so many Fantastic food choices and
00:04 - it's fresh and it's delicious and we'd
00:06 - try and recreate that in the store every
00:09 - day The Producers come to us cuz they've
00:11 - heard our reputation is one that
00:13 - supports quality independent
00:17 - products Grace is the quintessential
00:20 - diminutive Italian woman who lives in
00:22 - the Perth Hills and it took four
00:24 - attempts to let us sell her pasta Source
00:26 - in the store cuz it's such a great
00:27 - source and there are customers who just
00:29 - are completely
00:31 - it and people want truth with their food
00:34 - they want truth and they want the story
00:35 - behind it we can do
00:38 - that we want to see everyone flourish
00:40 - you know if everyone flourishes we're
00:42 - all doing
00:43 - well

IGA Ad Visuals

Visual objects featured in the creative imagery.

IGA Ad Reach

Audience reach based on YouTube views benchmarked against Market, Industry and Category.

Medium vs. Australia

Medium vs. Retail

Medium vs. Supermarkets

IGA Ad Favorability

Creative favorability based on YouTube likes benchmarked against Market, Industry and Category.

Low vs. Australia

Low vs. Retail

Low vs. Supermarkets

IGA Ad Engagement

Audience engagement based on YouTube comments benchmarked against Market, Industry and Category.

No Data

No Data

No Data

IGA Ad Tags

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